Who We Are
In 2019, International breweries Plc consolidated the various social investment programs and initiatives of its brands across the country, under the platform of International Breweries Foundation and made investing in Nigeria’s sustainable development a top priority of its business. The establishment of the Foundation fulfils a commitment by International Breweries to provide a platform for the company to contribute to Nigeria’s socio-economic development. Our long-term investment in sustainable development and empowering Nigerian entrepreneurs, are emblematic of International Breweries Plc position as a catalyst for the social and economic. The Foundation has the below as its key objectives:
- Benefitting communities by supporting select projects and developmental initiatives;
- Promote an enlightened society on responsible drinking;
- Support and propagate human rights tenets;
- Support and promote research or related activities at reducing our energy and carbon footprint;
- Support and promote programmes on Transparency and Ethics;
- Contribute to the reduction of HIV/AIDS and support health improvement efforts;
- Encourage recycling projects and programmes;
- Propagate the ideals of sustainable development in Nigeria.
- Co-operate with other voluntary, non-governmental organisations at home and abroad that have common objectives and aims.
- Make public to relevant institutions, organizations and persons, the research findings of the Centre with a view to social enlightenment, political stability and sustained economic development.
Investing In Our Youths
Worldwide, mentorship and start-up capital are the key ingredients of success in business. Over the years, the statistics of business failures have confirmed this to be true. Many budding entrepreneurs have abandoned their dreams on account of inability to lock in these vital elements.
Mindful of these pitfalls, International Breweries PLC, a proud part of the Anheuser-Busch InBev (ABInBev) the worlds largest brewer, instituted KICKSTART to support young entrepreneurs in South West and South East Nigeria with start-up capital or funding for business expansion.
Three years after, KICKSTART has proved to be a resounding success. With over 680 beneficiaries, creating 571 jobs, generating an estimated N334.7million total revenue and projecting about 1,392 new jobs by 2021, KICKSTART is clearly aligned with the goal of government to reduce the alarming incidence of youth unemployment in Nigeria. Happily, too, the initiative has continued to have positive rub-on effects on the host communities of our young entrepreneurs, as many of them have testified.
As the pool of beneficiaries enlarged, IBPlc could not help but yield to growing clamour to execute KICKSTART pan-Nigeria. This will begin in the programme’s fourth season in 2019.
For us, our most enduring return on investment has been the worthy testimonials of KICKSTART beneficiaries who confirmed that the programme has, indeed, empowered and positioned them as Nigeria’s future leaders in business.